success stories
PepsiCo AMESA Marketing Offsite
PepsiCo partnered with us to design and deliver a corporate retreat for their AMESA Corporate Affairs team. The event, held at the luxurious Steigenberger Golf Resort in El Gouna, aimed to foster leadership connections, engage participants through experiential activities, and provide an inspiring environment for strategic discussions. This multi-day retreat was executed with precision, with every aspect aligned to the goal of team cohesion and rejuvenation.
The aim was to create a seamless blend of professional meetings, immersive cultural experiences, and team-building activities. This offsite provided participants with a perfect balance between work-focused sessions and opportunities to experience Egypt’s rich heritage, strengthening connections among marketing leaders and cultivating innovative strategies for PepsiCo’s regional markets.
Event Highlights
Day 1: Welcome & Reception
Arrival: Participants were welcomed to the Steigenberger Nile Palace.
Cocktail Reception: An outdoor evening gathering took place at the Thai Restaurant, setting a relaxing and warm tone for the event. Attendees enjoyed networking under the starlit skies by the Nile.
Day 2: Meetings & Karnak Temple Experience
Morning and Afternoon Sessions: Productive strategy meetings took place in the hotel’s well-equipped meeting rooms, accompanied by coffee breaks and a catered lunch.
Exclusive Evening at Karnak Temple: A private visit to this iconic temple provided participants with an unforgettable cultural immersion. The offsite team ensured seamless transportation and a meticulously curated experience.
Event Highlights
Day 3: Tours and Nubian Night
Morning Tour: Guests explored Egypt’s ancient wonders through a guided tour.
Business Sessions: Afternoon meetings resumed with a focus on marketing strategies and cross-regional collaboration.
Nubian Night at Steigenberger Achti: The evening culminated in a Nubian-themed event featuring local music, dance, and cuisine. This experience further deepened the participants’ engagement with the region’s culture.
Day 4: Departure
Wrap-Up & Farewell: After breakfast, the team prepared for departures, reflecting on the insights gained and memories created during the offsite.
Execution Excellence
Venue Selection & Customization: The Steigenberger Nile Palace provided an optimal blend of luxury, convenience, and cultural authenticity, which we customized to reflect PepsiCo’s brand ethos.
Flawless Coordination: Our team managed all logistics, including flights, hotel accommodations, meeting setups, and event flow, ensuring a smooth experience for all attendees.
Tailored Experiences: The private tour of Karnak Temple and Nubian Night were standout moments that created lasting impressions and fostered team bonding.
Professional Engagement: The meeting sessions were designed to encourage collaboration and strategic thinking, contributing to actionable outcomes for PepsiCo’s AMESA marketing teams.
Outcome
This offsite was celebrated as a remarkable success, achieving all the strategic and cultural goals set by PepsiCo. The event not only facilitated deep discussions and new ideas among the marketing teams but also left attendees with lasting memories of Egypt’s culture and heritage.
Our expertise in event management, attention to detail, and commitment to creating exceptional experiences were instrumental in delivering this event to PepsiCo’s full satisfaction. The offsite successfully strengthened regional collaboration and inspired innovative approaches for the future.